SK
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations.
The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermarkets, we implemented a campaign to promote a premium series Pampers Premium and new Pampers Pants. It was a colour-coding of categories and interactive modules Touch and Feel enabling to look at the products thoroughly.
”The goal of the project was primarily to increase attractiveness of the shopping environment, namely the section of disposable nappies, and also to inform shopping moms about Pampers products. In this campaign, we wanted to educate customers and facilitate their orientation within the children´s category,” said Jozef Vnenk from Procter & Gamble.
The result is a communication set, which included a colour coding of individual categories and especially Touch and Feel modules with an interactive element customers can turn and look at the whole product, structure of nappies and the way of fastening them in detail. Thanks to the light effect and the whole originality of this application, customers are being distracted from shopping routines and their attention is being attracted towards the communicated products. Customers will be attracted also with interactivity at first glance, which contributes to higher probability of purchasing with clear communication of the product benefits.
The chosen form reached the desired effect as we can see from positive reactions of moms. It is easier for them to orient within shelves and better understand benefits of the premium nappies. After a two-month testing in Brno, Procter & Gamble has placed the realization into all stores of the Globus supermarket chain and the sales increased within the set objectives of this P.O.P. activity.
Your DAGO team
