Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Parrot and hologram! JOJO presents itself with colourful displays

These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Nestlé, which sells JOJO candies in the Czech Republic, took this opportunity to test which of the POS elements works better. “We were looking for a way to attract shoppers in the most attractive way possible. That’s why we decided for a more traditional type of display with a charming plush toy and a more modern one with an innovative hologram,” explains Anna Růžičková from Nestlé, who is in charge of this project.
After placing the pallet displays, it turned out that both ways were the right choice. “Children stop by the plush parrot to stroke it. The hologram, in turn, visually attracts the attention of children as well as their parents,” describes Anna Růžičková.
The plush toy and holographic projection will also attract attention
The hero of both exhibits is a macaw parrot. People know him from TV commercials and other POS materials prepared for the in-store promotion over the last two years.
The first type of pallet island is dominated by a 70cm plush macaw, which we worked out to the smallest detail. At the bottom of the shelf, the appetite for candies is being stimulated by a colored whipping. It also occurs in the second type of display with a hologram, which is a visually attractive and modern POS element that will be noticed by almost all passers-by.
The holographic panel surprises by playing a commercial video spot with the parrot. We have also provided it with 3D hanging elements and a light logo that further increase the visual attractiveness of the pallet display.
Pallet islands were made in the number of several dozen pieces. They are intended exclusively for Albert chain stores. “From the first day of installation in stores, sales representatives report great satisfaction to us. Also, given the positive reactions of customers, I can say that the displays meet our expectations. We are also waiting for sales results and the results of our research, how such an attractive display will affect shopping behavior in stores,” concludes Anna Růžičková. Following the customers’ feedback, it was well appreciated by experts, too. In the POP STAR competition of the Mistoprodeje.cz portal, it won 1st place and became the realization of the month.
Your Dago Team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY