Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
Parrot and hologram! JOJO presents itself with colourful displays
![Vystavení JOJO (1)](https://www.dago.cz/wp-content/uploads/2020/09/Vystavení-JOJO-1.jpg)
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Nestlé, which sells JOJO candies in the Czech Republic, took this opportunity to test which of the POS elements works better. “We were looking for a way to attract shoppers in the most attractive way possible. That’s why we decided for a more traditional type of display with a charming plush toy and a more modern one with an innovative hologram,” explains Anna Růžičková from Nestlé, who is in charge of this project.
After placing the pallet displays, it turned out that both ways were the right choice. “Children stop by the plush parrot to stroke it. The hologram, in turn, visually attracts the attention of children as well as their parents,” describes Anna Růžičková.
The plush toy and holographic projection will also attract attention
The hero of both exhibits is a macaw parrot. People know him from TV commercials and other POS materials prepared for the in-store promotion over the last two years.
The first type of pallet island is dominated by a 70cm plush macaw, which we worked out to the smallest detail. At the bottom of the shelf, the appetite for candies is being stimulated by a colored whipping. It also occurs in the second type of display with a hologram, which is a visually attractive and modern POS element that will be noticed by almost all passers-by.
The holographic panel surprises by playing a commercial video spot with the parrot. We have also provided it with 3D hanging elements and a light logo that further increase the visual attractiveness of the pallet display.
Pallet islands were made in the number of several dozen pieces. They are intended exclusively for Albert chain stores. “From the first day of installation in stores, sales representatives report great satisfaction to us. Also, given the positive reactions of customers, I can say that the displays meet our expectations. We are also waiting for sales results and the results of our research, how such an attractive display will affect shopping behavior in stores,” concludes Anna Růžičková. Following the customers’ feedback, it was well appreciated by experts, too. In the POP STAR competition of the Mistoprodeje.cz portal, it won 1st place and became the realization of the month.
Your Dago Team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY