SK
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
Pet Center – store remodelling
Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also all the existing 140 stores in the Czech Republic and Slovakia will gradually transform into the same style. Our DAGO team will take care of the new form of the stores and the actual realization.
“We want to be closer to our customers, so the new design is airy and it is possible to seen into the stores from afar already. The stores are designed to make people to feel comfortable there and enable them to orient within the wide assortment well,” said Kateřina Holnová, the Marketing Manager of Pet Center CZ.
Proposal of the new style for in-store design of the stores followed the new visual style of the Pet Center brand. Our task was to reflect the existing spatial layout and store equipment and use existing shelf system and other operational elements. This was the most demanding within the whole task – to find solution that would use the existing hardware and transform it into a modern space with minimum investments. At the same time, we wanted to bring lucidity and airiness into the stores, improve orientation of customers and a store atmosphere and thus strengthen the shopping experience.
The modern appearance of stores is ready for customers in newly opened stores in Jihlava and Přerov, and also in some stores in Prague. By the end of the year, there will be opened other ten entirely new stores and all the existing stores in the Czech Republic and Slovakia (totally 140 stores) will be transformed.
Your DAGO team
