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Shop in shop Nikon – Alza
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New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in…
Sales promo in hobby markets
There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and…
New corporate strategy
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At the conference of our company, we have presented the new corporate strategy for the 5 following years. Its basis is especially increasing the corporate know-how in…
FRAGRANCES
The company Dago is currently coming with many innovations that enhance existing range of products, so we can offer to our clients a much wider application of their ideas and opportunities, what types of POP material place…
Electrotechnical innovations
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We have launched functional and affordable electro-technical and electronic parts, which can be integrated into traditional POP means, into the market.
We talk about…
POP Jacobs – promo cups
This month, our company has designed, produced and implemented for our client KRAFT FOODS, s.r.o. a set of integrated POP media in order to support consumer promo contest “Cups, which draw people closer” (www.jacobskronung.cz/hrnicky) happening from the 1st of July to the 31st of August 2012.
The promo action is taking place at selected retail chains in the Czech Republic and Slovakia and is being communicated through mass media as well as directly on point of purchase. The project is one of the examples of how to use synergy to the utmost from connection of above line and below line activities. Together with the client, our DAGO team has suggested, developed, subsequently produced and in shops installed a set of POP devices, which are aimed at presentation of competition prizes, unique cups with Jacobs logo, right at the place of sale with the goal to motivate customers to participate in the contest, as the case may be to buy coffee of the trademark Jacobs. High attraction rate for the customers is boosted first of all by physical presence of real cups on all implemented POP media. There have been implemented three types of POP communication devices: Shelfstoper – practical and effective POP medium, which marks the place in a shelf that is possible to find very easily in connection with other ongoing communication so you can buy afterwards the promoted product. The real cup has been applied into 3D shelfstoper so as to get a clear idea about the contest´s prize.
3D Pallet Corner – action POP medium, presenting the contest itself; in upper part there is a little showcase with a display of all types of cups (three pairs) including nameplates of the well-known artists, who designed the cups. You set the corner as a part of the complex decoration on the edge of the pallet stand; it has been devised in the way that it should allow free passage around the palette and off take of goods, but at the same time it would actively agitate customers against shopping routine and raise their interest by communication of impulses connected with benefits of the consumer contest.
The Floor Presentation Stand is the last but not least of the POP units, which also communicates the principle of the contest including display of real cups and it has been placed on the spot, where the winners can get their deserved prize: in particular bookstores and electrical supplies.
DAGO Company Team
