SK
Christmas Summary: How did Dago cope with Christmas POSs?
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Celebrate Christmas with a unique Pilsner Urquell activation
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
POP Jacobs – promo cups
This month, our company has designed, produced and implemented for our client KRAFT FOODS, s.r.o. a set of integrated POP media in order to support consumer promo contest “Cups, which draw people closer” (www.jacobskronung.cz/hrnicky) happening from the 1st of July to the 31st of August 2012.
The promo action is taking place at selected retail chains in the Czech Republic and Slovakia and is being communicated through mass media as well as directly on point of purchase. The project is one of the examples of how to use synergy to the utmost from connection of above line and below line activities. Together with the client, our DAGO team has suggested, developed, subsequently produced and in shops installed a set of POP devices, which are aimed at presentation of competition prizes, unique cups with Jacobs logo, right at the place of sale with the goal to motivate customers to participate in the contest, as the case may be to buy coffee of the trademark Jacobs. High attraction rate for the customers is boosted first of all by physical presence of real cups on all implemented POP media. There have been implemented three types of POP communication devices: Shelfstoper – practical and effective POP medium, which marks the place in a shelf that is possible to find very easily in connection with other ongoing communication so you can buy afterwards the promoted product. The real cup has been applied into 3D shelfstoper so as to get a clear idea about the contest´s prize.
3D Pallet Corner – action POP medium, presenting the contest itself; in upper part there is a little showcase with a display of all types of cups (three pairs) including nameplates of the well-known artists, who designed the cups. You set the corner as a part of the complex decoration on the edge of the pallet stand; it has been devised in the way that it should allow free passage around the palette and off take of goods, but at the same time it would actively agitate customers against shopping routine and raise their interest by communication of impulses connected with benefits of the consumer contest.
The Floor Presentation Stand is the last but not least of the POP units, which also communicates the principle of the contest including display of real cups and it has been placed on the spot, where the winners can get their deserved prize: in particular bookstores and electrical supplies.
DAGO Company Team
