SK
Successful campaign = set of more POSs!
Did you know that most purchasing decisions are made at the point of sale?
Nomination in POPAI Awards Paris for Nestlé’s Home Café
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
Ondrášovka in a new jacket is also changing its display in the sales area
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Hisense Group presents two new shop-in-shops in the latest Alza showroom
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
“Cirkulka” by Kofola reflects sustainability in the production of POS
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.
DAGO has expanded with a new assembly hall in record time
New job orders require new and larger premises – that is why in April we opened a new assembly hall, which is located just a short distance from our Headquarters in Zdice.
Birell Světlý represents a new recipe after 30 years
How to inform customers that Birell Světlý represents an improved recipe after thirty years?
Displays for paints by AkzoNobel Coatings CZ: New every year, yet maximally sustainable
Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.
POP Jacobs – promo cups
This month, our company has designed, produced and implemented for our client KRAFT FOODS, s.r.o. a set of integrated POP media in order to support consumer promo contest “Cups, which draw people closer” (www.jacobskronung.cz/hrnicky) happening from the 1st of July to the 31st of August 2012.
The promo action is taking place at selected retail chains in the Czech Republic and Slovakia and is being communicated through mass media as well as directly on point of purchase. The project is one of the examples of how to use synergy to the utmost from connection of above line and below line activities. Together with the client, our DAGO team has suggested, developed, subsequently produced and in shops installed a set of POP devices, which are aimed at presentation of competition prizes, unique cups with Jacobs logo, right at the place of sale with the goal to motivate customers to participate in the contest, as the case may be to buy coffee of the trademark Jacobs. High attraction rate for the customers is boosted first of all by physical presence of real cups on all implemented POP media. There have been implemented three types of POP communication devices: Shelfstoper – practical and effective POP medium, which marks the place in a shelf that is possible to find very easily in connection with other ongoing communication so you can buy afterwards the promoted product. The real cup has been applied into 3D shelfstoper so as to get a clear idea about the contest´s prize.
3D Pallet Corner – action POP medium, presenting the contest itself; in upper part there is a little showcase with a display of all types of cups (three pairs) including nameplates of the well-known artists, who designed the cups. You set the corner as a part of the complex decoration on the edge of the pallet stand; it has been devised in the way that it should allow free passage around the palette and off take of goods, but at the same time it would actively agitate customers against shopping routine and raise their interest by communication of impulses connected with benefits of the consumer contest.
The Floor Presentation Stand is the last but not least of the POP units, which also communicates the principle of the contest including display of real cups and it has been placed on the spot, where the winners can get their deserved prize: in particular bookstores and electrical supplies.
DAGO Company Team
