SK
News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
POP Jacobs – promo cups
This month, our company has designed, produced and implemented for our client KRAFT FOODS, s.r.o. a set of integrated POP media in order to support consumer promo contest “Cups, which draw people closer” (www.jacobskronung.cz/hrnicky) happening from the 1st of July to the 31st of August 2012.
The promo action is taking place at selected retail chains in the Czech Republic and Slovakia and is being communicated through mass media as well as directly on point of purchase. The project is one of the examples of how to use synergy to the utmost from connection of above line and below line activities. Together with the client, our DAGO team has suggested, developed, subsequently produced and in shops installed a set of POP devices, which are aimed at presentation of competition prizes, unique cups with Jacobs logo, right at the place of sale with the goal to motivate customers to participate in the contest, as the case may be to buy coffee of the trademark Jacobs. High attraction rate for the customers is boosted first of all by physical presence of real cups on all implemented POP media. There have been implemented three types of POP communication devices: Shelfstoper – practical and effective POP medium, which marks the place in a shelf that is possible to find very easily in connection with other ongoing communication so you can buy afterwards the promoted product. The real cup has been applied into 3D shelfstoper so as to get a clear idea about the contest´s prize.
3D Pallet Corner – action POP medium, presenting the contest itself; in upper part there is a little showcase with a display of all types of cups (three pairs) including nameplates of the well-known artists, who designed the cups. You set the corner as a part of the complex decoration on the edge of the pallet stand; it has been devised in the way that it should allow free passage around the palette and off take of goods, but at the same time it would actively agitate customers against shopping routine and raise their interest by communication of impulses connected with benefits of the consumer contest.
The Floor Presentation Stand is the last but not least of the POP units, which also communicates the principle of the contest including display of real cups and it has been placed on the spot, where the winners can get their deserved prize: in particular bookstores and electrical supplies.
DAGO Company Team
