SK
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
POP Jacobs – promo cups
This month, our company has designed, produced and implemented for our client KRAFT FOODS, s.r.o. a set of integrated POP media in order to support consumer promo contest “Cups, which draw people closer” (www.jacobskronung.cz/hrnicky) happening from the 1st of July to the 31st of August 2012.
The promo action is taking place at selected retail chains in the Czech Republic and Slovakia and is being communicated through mass media as well as directly on point of purchase. The project is one of the examples of how to use synergy to the utmost from connection of above line and below line activities. Together with the client, our DAGO team has suggested, developed, subsequently produced and in shops installed a set of POP devices, which are aimed at presentation of competition prizes, unique cups with Jacobs logo, right at the place of sale with the goal to motivate customers to participate in the contest, as the case may be to buy coffee of the trademark Jacobs. High attraction rate for the customers is boosted first of all by physical presence of real cups on all implemented POP media. There have been implemented three types of POP communication devices: Shelfstoper – practical and effective POP medium, which marks the place in a shelf that is possible to find very easily in connection with other ongoing communication so you can buy afterwards the promoted product. The real cup has been applied into 3D shelfstoper so as to get a clear idea about the contest´s prize.
3D Pallet Corner – action POP medium, presenting the contest itself; in upper part there is a little showcase with a display of all types of cups (three pairs) including nameplates of the well-known artists, who designed the cups. You set the corner as a part of the complex decoration on the edge of the pallet stand; it has been devised in the way that it should allow free passage around the palette and off take of goods, but at the same time it would actively agitate customers against shopping routine and raise their interest by communication of impulses connected with benefits of the consumer contest.
The Floor Presentation Stand is the last but not least of the POP units, which also communicates the principle of the contest including display of real cups and it has been placed on the spot, where the winners can get their deserved prize: in particular bookstores and electrical supplies.
DAGO Company Team
