SK
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Popai awards 2012
4 Prize in POPAI Awards 2012. Prague, 26.11.2012 – We have registered seven projects for this year competition in the best POP advertising media in the field of in-store communication POPAI Awards 2012. Three of them have become winners in the category, fourth stand for Somersby cider has been nominated for POPAI AWARDS finals in the category “Outstanding realization”.
The floor display Tassimo designed for the client Kraft Foods ČR has become winner in the category of Housewares. The concept of the design, which evokes feelings of air and lightness, has been inspired by the shape of Bosch coffee machine. As material, LTD boards have been used combined with massive plexiglass. The overall design has been made so as to underline quality and connection of reliable brand Bosch with first-rate coffee Tassimo.
Promo table Radox produced for the client Unilever has gained the top spot in the category Equipment for the services of sales promotion. As stimulating design feature we have used imitation of rocks, what reflects above line communication of the brand Radox. While constructing the promo table, we put stress on maximum mobility, low weight and easy assembling in the places of promo actions, which took place in hyper and supermarkets throughout the whole Czech Republic.
The metal floor display Kozel designed for the client Topvar Brewery has won in the category of Alcoholic drinks. The main goal of specific shape of stand based on waves was to attract and distract customers on the grounds of Weber´s law: To make it different from otherwise regular shapes of retail environment. Important feature of the concept of the stand lay also in clear, quick and easy manipulation with products in the stand, what eliminated “phenomenon of semblance of uneasy manipulability with products.
Prize”Outstanding realization proceeding to finals of POPAI AWARDS” has been awarded to the floor display Somersby cider projected for the client Budweiser Budvar. During this realization we achieved maximum visibility of displayed products. In addition, engagingly designed topper can be easily rebranded any time by swopping it for a new one. Unique construction allows for requirements on high loading capacity of the stand.
