SK
Shop in shop Nikon – Alza
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New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in…
Sales promo in hobby markets
There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and…
New corporate strategy
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At the conference of our company, we have presented the new corporate strategy for the 5 following years. Its basis is especially increasing the corporate know-how in…
FRAGRANCES
The company Dago is currently coming with many innovations that enhance existing range of products, so we can offer to our clients a much wider application of their ideas and opportunities, what types of POP material place…
Electrotechnical innovations
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We have launched functional and affordable electro-technical and electronic parts, which can be integrated into traditional POP means, into the market.
We talk about…
Popai awards 2012
4 Prize in POPAI Awards 2012. Prague, 26.11.2012 – We have registered seven projects for this year competition in the best POP advertising media in the field of in-store communication POPAI Awards 2012. Three of them have become winners in the category, fourth stand for Somersby cider has been nominated for POPAI AWARDS finals in the category “Outstanding realization”.
The floor display Tassimo designed for the client Kraft Foods ČR has become winner in the category of Housewares. The concept of the design, which evokes feelings of air and lightness, has been inspired by the shape of Bosch coffee machine. As material, LTD boards have been used combined with massive plexiglass. The overall design has been made so as to underline quality and connection of reliable brand Bosch with first-rate coffee Tassimo.
Promo table Radox produced for the client Unilever has gained the top spot in the category Equipment for the services of sales promotion. As stimulating design feature we have used imitation of rocks, what reflects above line communication of the brand Radox. While constructing the promo table, we put stress on maximum mobility, low weight and easy assembling in the places of promo actions, which took place in hyper and supermarkets throughout the whole Czech Republic.
The metal floor display Kozel designed for the client Topvar Brewery has won in the category of Alcoholic drinks. The main goal of specific shape of stand based on waves was to attract and distract customers on the grounds of Weber´s law: To make it different from otherwise regular shapes of retail environment. Important feature of the concept of the stand lay also in clear, quick and easy manipulation with products in the stand, what eliminated “phenomenon of semblance of uneasy manipulability with products.
Prize”Outstanding realization proceeding to finals of POPAI AWARDS” has been awarded to the floor display Somersby cider projected for the client Budweiser Budvar. During this realization we achieved maximum visibility of displayed products. In addition, engagingly designed topper can be easily rebranded any time by swopping it for a new one. Unique construction allows for requirements on high loading capacity of the stand.
