SK
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Successful campaign = set of more POSs!
Did you know that most purchasing decisions are made at the point of sale?
Nomination in POPAI Awards Paris for Nestlé’s Home Café
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
Popai awards 2012
4 Prize in POPAI Awards 2012. Prague, 26.11.2012 – We have registered seven projects for this year competition in the best POP advertising media in the field of in-store communication POPAI Awards 2012. Three of them have become winners in the category, fourth stand for Somersby cider has been nominated for POPAI AWARDS finals in the category “Outstanding realization”.
The floor display Tassimo designed for the client Kraft Foods ČR has become winner in the category of Housewares. The concept of the design, which evokes feelings of air and lightness, has been inspired by the shape of Bosch coffee machine. As material, LTD boards have been used combined with massive plexiglass. The overall design has been made so as to underline quality and connection of reliable brand Bosch with first-rate coffee Tassimo.
Promo table Radox produced for the client Unilever has gained the top spot in the category Equipment for the services of sales promotion. As stimulating design feature we have used imitation of rocks, what reflects above line communication of the brand Radox. While constructing the promo table, we put stress on maximum mobility, low weight and easy assembling in the places of promo actions, which took place in hyper and supermarkets throughout the whole Czech Republic.
The metal floor display Kozel designed for the client Topvar Brewery has won in the category of Alcoholic drinks. The main goal of specific shape of stand based on waves was to attract and distract customers on the grounds of Weber´s law: To make it different from otherwise regular shapes of retail environment. Important feature of the concept of the stand lay also in clear, quick and easy manipulation with products in the stand, what eliminated “phenomenon of semblance of uneasy manipulability with products.
Prize”Outstanding realization proceeding to finals of POPAI AWARDS” has been awarded to the floor display Somersby cider projected for the client Budweiser Budvar. During this realization we achieved maximum visibility of displayed products. In addition, engagingly designed topper can be easily rebranded any time by swopping it for a new one. Unique construction allows for requirements on high loading capacity of the stand.
