SK
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
POPAI Awards – most awards for DAGO
Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POPAI AWARDS. At gala evening we took over six awards, where half of them were for a unique “beer vending machine” for the Pardál beer brand.
We left the ceremonial announcement of the results with six statuettes, four for the first places in particular categories, one highest award for creativity and one for the best material and technological innovation. The most successful media was the “beer vending machine” application for Budějovický Budvar, which was supposed to support sales of Pardál brand. „The distinctive feature of the “beer vending machine” is the top lever customers had to pull to get a tin of Pardál beer, which builds on the successful culinary TV advertisings of Pardál School,” the Commercial Director of our company Marek Končitík described closer the winning application.
The beer-machine originality won, with members of the jury, in categories of imports, prototypes and samples as well as the best material and technological innovation. Moreover, it also won the award for creativity thanks to which it achieved “golden hat-trick”.
Members of jury were attracted also by three other POP media from our workshop.
We also won in the category of digital communication – implementation in places of contact with customers, to whom we prepared a mobile studio Samsung Galaxy S in aisles of shopping centres of the Czech Republic and Slovakia.
Members of jury have awarded a victory in other categories also for two of our presentation modules. Promo table for Canon cameras won in the category of promo display stands and LEGO play area for children won in the category of promo points.
„We sincerely appreciate so many awards. For us it is a signal that we have set out on the right way with our philosophy emphasizing that applications should look good but also they should be capable to improve the selling efficiency of promoted products,“ the Executive Director, Martin Vorel, commented the success of our company.
Selection of awards in 2013
Floor display Pardál – unique “Beer-machine” display
The winner of an award of POPAI Awards for the best material and technical innovation (highest number of points in the evaluation criteria “Originality and Innovation”, „Technical Solution“ and „Quality of Production Processing“)
Floor display Pardál – unique display “Beer machine”
The winner of an award of POPAI Awards for creativity
(highest number of points in the evaluation criteria „Aesthetic Quality and Design“
and „Originality and Innovation“)
Samsung – Galaxy S studio
The winner of the POPAI Awards category : Digital communication – implementation in the contact points with customers
Canon promo-table for cameras
Winner of the POPAI Awards category: Sales support services – promo display stands
Lego promo-point for children
Winner of the POPAI Awards category: Sales support services – promo points
Pardál – unique display “Beer machine”
Winner of the POPAI Awards category: Others (import, prototypes, samples)
