SK
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
New LEGO worlds : Let´s play!
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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POPAI AWARDS. At gala evening we took over six awards, where half of them were for a unique “beer vending machine” for the Pardál beer brand.
We left the ceremonial announcement of the results with six statuettes, four for the first places in particular categories, one highest award for creativity and one for the best material and technological innovation. The most successful media was the “beer vending machine” application for Budějovický Budvar, which was supposed to support sales of Pardál brand. „The distinctive feature of the “beer vending machine” is the top lever customers had to pull to get a tin of Pardál beer, which builds on the successful culinary TV advertisings of Pardál School,” the Commercial Director of our company Marek Končitík described closer the winning application.
The beer-machine originality won, with members of the jury, in categories of imports, prototypes and samples as well as the best material and technological innovation. Moreover, it also won the award for creativity thanks to which it achieved “golden hat-trick”.
Members of jury were attracted also by three other POP media from our workshop.
We also won in the category of digital communication – implementation in places of contact with customers, to whom we prepared a mobile studio Samsung Galaxy S in aisles of shopping centres of the Czech Republic and Slovakia.
Members of jury have awarded a victory in other categories also for two of our presentation modules. Promo table for Canon cameras won in the category of promo display stands and LEGO play area for children won in the category of promo points.
„We sincerely appreciate so many awards. For us it is a signal that we have set out on the right way with our philosophy emphasizing that applications should look good but also they should be capable to improve the selling efficiency of promoted products,“ the Executive Director, Martin Vorel, commented the success of our company.
Selection of awards in 2013
Floor display Pardál – unique “Beer-machine” display
The winner of an award of POPAI Awards for the best material and technical innovation (highest number of points in the evaluation criteria “Originality and Innovation”, „Technical Solution“ and „Quality of Production Processing“)
Floor display Pardál – unique display “Beer machine”
The winner of an award of POPAI Awards for creativity
(highest number of points in the evaluation criteria „Aesthetic Quality and Design“
and „Originality and Innovation“)
Samsung – Galaxy S studio
The winner of the POPAI Awards category : Digital communication – implementation in the contact points with customers
Canon promo-table for cameras
Winner of the POPAI Awards category: Sales support services – promo display stands
Lego promo-point for children
Winner of the POPAI Awards category: Sales support services – promo points
Pardál – unique display “Beer machine”
Winner of the POPAI Awards category: Others (import, prototypes, samples)
