SK
DAGO displays received two nominations for the SHOP! France Awards 2023
In this year's prestigious SHOP! France Awards (previously POPAI Awards Paris) we have two champions. There were nominated the Sensodyne Nourish shop-in-shop in the Health and Pharmaceuticals Category (cardboard POS) and the Christmas pallet display of Pilsner Urquell...
Radegast attracts by bitterness as well as light and sound effects. The new activation will hit the human senses
Already since January customers can see Radegast beer's new activations produced by Dago in cooperation with Plzeňský Prazdroj. For the production of a set of POS materials, several innovative elements were used so that the beer brand originating from Nošovice...
Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
Christmas Summary: How did Dago cope with Christmas POSs?
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Celebrate Christmas with a unique Pilsner Urquell activation
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
POPAI Awards – most awards for DAGO
Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POPAI AWARDS. At gala evening we took over six awards, where half of them were for a unique “beer vending machine” for the Pardál beer brand.
We left the ceremonial announcement of the results with six statuettes, four for the first places in particular categories, one highest award for creativity and one for the best material and technological innovation. The most successful media was the “beer vending machine” application for Budějovický Budvar, which was supposed to support sales of Pardál brand. „The distinctive feature of the “beer vending machine” is the top lever customers had to pull to get a tin of Pardál beer, which builds on the successful culinary TV advertisings of Pardál School,” the Commercial Director of our company Marek Končitík described closer the winning application.
The beer-machine originality won, with members of the jury, in categories of imports, prototypes and samples as well as the best material and technological innovation. Moreover, it also won the award for creativity thanks to which it achieved “golden hat-trick”.
Members of jury were attracted also by three other POP media from our workshop.
We also won in the category of digital communication – implementation in places of contact with customers, to whom we prepared a mobile studio Samsung Galaxy S in aisles of shopping centres of the Czech Republic and Slovakia.
Members of jury have awarded a victory in other categories also for two of our presentation modules. Promo table for Canon cameras won in the category of promo display stands and LEGO play area for children won in the category of promo points.
„We sincerely appreciate so many awards. For us it is a signal that we have set out on the right way with our philosophy emphasizing that applications should look good but also they should be capable to improve the selling efficiency of promoted products,“ the Executive Director, Martin Vorel, commented the success of our company.
Selection of awards in 2013
Floor display Pardál – unique “Beer-machine” display
The winner of an award of POPAI Awards for the best material and technical innovation (highest number of points in the evaluation criteria “Originality and Innovation”, „Technical Solution“ and „Quality of Production Processing“)
Floor display Pardál – unique display “Beer machine”
The winner of an award of POPAI Awards for creativity
(highest number of points in the evaluation criteria „Aesthetic Quality and Design“
and „Originality and Innovation“)
Samsung – Galaxy S studio
The winner of the POPAI Awards category : Digital communication – implementation in the contact points with customers
Canon promo-table for cameras
Winner of the POPAI Awards category: Sales support services – promo display stands
Lego promo-point for children
Winner of the POPAI Awards category: Sales support services – promo points
Pardál – unique display “Beer machine”
Winner of the POPAI Awards category: Others (import, prototypes, samples)
