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MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations.
The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects that will be awarded at the final evening in June. It is already evident that the selected projects will occupy at least the bronze position.
The pallet island Rajec of the company Kofola brought one of the final nominations from Paris, namely in the category of beverages. This realization, with its processing, goes beyond limits of usual presentations of beverages. Imaginative design evokes a pleasant atmosphere and enables customers to free from the store environment.
In the category of architecture of commercial interiors, the shop-in-shop LG Electronics installed in the Prague Alza Showroom ensured its advance. This display presents several types of products of black as well as white technique together in luxurious, fully interactive unit including quite a few innovative elements and materials.
The shop-in-shop Oral-B of the company Procter & Gamble will carry off at least the bronze medal in the segment Digital – Material & Content. It has a premium design, which, in addition to the appearance and use of materials, features stimulating interaction with customers with exposed products. For example, when a customer grasps a toothbrush, there comes an augmented reality through a product spot and displaying an actual on-line customer reviews.
Also the pallet island Captain Morgan of STOCK Plzeň-Božkov will carry off at least the bronze medal in June in the category Events – Mass Market. This is an original display promoting awareness of the brand and strongly communicating with customers thanks to its design.
Thank you!
Your DAGO team
