SK
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations.
The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.« Nejnovější«...910111213...20...»» Nejstarší
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The finals will take place in June; the nominated projects will win at least the third position.
Compared to the last year, we have one more nomination. In the category of beverages, we will have two positions, at least with the second position. We compete here with the Birell end cap and Jaegermeister pallet display with a deer statue. We brought and exhibited it here. People are interested in it; they sight it and take photos of it. We are very pleased that this project is a success also abroad after the Czech POPAI Awards.
In the “Edition and Leisure Time” category, LEGO Duplo display in the form of a locomotive from the LEGO Duplo toy brick-box series advanced. Products are exposed in the centre of the locomotive and in its rear part. In addition to these, the locomotive also has transparent boxes with compound brick kits. Children and their parents can look forward to what they will build together at home.
Also the play table for the Oral-B brand designed for departments with electronics of selected Globus stores will win at least the bronze position in the “Health, Hygiene and Drugstore” category. It clearly communicates the benefit, enables customers to test the product and provides plenty of space to store the marketed product.
The fifth nominated realization from DAGO is the Whiskas end cap. The premium design with shelves in the colours of the product is complemented with a real rope, which evokes cat´s playfulness and curiousness. Together with the above-life size typical cat heroine Whiskas and full lighting, it creates a timeless and complete presentation of the brand.
