SK
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The finals will take place in June; the nominated projects will win at least the third position.
Compared to the last year, we have one more nomination. In the category of beverages, we will have two positions, at least with the second position. We compete here with the Birell end cap and Jaegermeister pallet display with a deer statue. We brought and exhibited it here. People are interested in it; they sight it and take photos of it. We are very pleased that this project is a success also abroad after the Czech POPAI Awards.
In the “Edition and Leisure Time” category, LEGO Duplo display in the form of a locomotive from the LEGO Duplo toy brick-box series advanced. Products are exposed in the centre of the locomotive and in its rear part. In addition to these, the locomotive also has transparent boxes with compound brick kits. Children and their parents can look forward to what they will build together at home.
Also the play table for the Oral-B brand designed for departments with electronics of selected Globus stores will win at least the bronze position in the “Health, Hygiene and Drugstore” category. It clearly communicates the benefit, enables customers to test the product and provides plenty of space to store the marketed product.
The fifth nominated realization from DAGO is the Whiskas end cap. The premium design with shelves in the colours of the product is complemented with a real rope, which evokes cat´s playfulness and curiousness. Together with the above-life size typical cat heroine Whiskas and full lighting, it creates a timeless and complete presentation of the brand.
