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Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve… Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav… In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w… ] And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme. 25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority. Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty… In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab… In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr… Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We support children and seniors
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Gold at POPAI Awards Paris with Kofola
Fresh Pinterest goodies
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Euroshop 2017 through the eyes of DAGO team
Orion creates Easter atmosphere in stores
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term discount action.
Purina, the brand of food for pets, by the company Nestlé is preparing activities for shoppers for the Day of Cats in almost every retail chain. In Globus, there was an effort to create a customized activity associated with a discount voucher book. “Globus often provides more room for realizations. We want to be playful, because that is what owners of cats are like. That is why we decided to make a cat party,“ describes Lenka Vašutová, the Trade Marketing Manager of Nestlé Purina. With a week exposure, there was associated a long-term leaflet action lasting 4 months using a discount vouchers with discounts for each day.
The category of pets is generally specific with emotions and it is nice to work with them especially in the case of cats. Therefore, Nestlé chose the idea of cat´s world from the presented proposals. The display is conceived as a huge cat climbing frame. The interesting thing is that it is made entirely of cardboard showing what can be made of this material today. We were put in charge of the design and installation in 14 stores of the chain. The project was time-consuming. We had 5 weeks to realize it up to its installation. All the more, good coordination of all participants was important.
The purpose of this display was to attract a target group of cat owners. A generous size supporting the visibility and dominance of the whole application within the hypermarket space is customized to this purpose. “We wanted to motivate shoppers to spend as much time as possible by this display. So we used photographs and other details encouraging to look at the display from all sides,” says Zdeňka Ryšavá from the Trade Marketing department of Nestlé Purina. The intention was to provide customers with the promotion action in an original and playful way. Discounts are available only with vouchers people picked up during the week of cats. “We intended to allow customers to plan in advance. As Globus is a place of shopping for a week or for a longer time. And this is what the discount voucher book allows,” explains Zdeňka Ryšavá.
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