SK
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermark…
Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores
On the occasion of the 150th anniversary of the foundation of the first Jack Daniel´s distiller, the company Brown-Forman prepared for its customers a campaign with the limited edition of Jack Daniel´s whiskey and premium pro…
Pet Center – store remodelling
Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also…
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term discount action.
Purina, the brand of food for pets, by the company Nestlé is preparing activities for shoppers for the Day of Cats in almost every retail chain. In Globus, there was an effort to create a customized activity associated with a discount voucher book. “Globus often provides more room for realizations. We want to be playful, because that is what owners of cats are like. That is why we decided to make a cat party,“ describes Lenka Vašutová, the Trade Marketing Manager of Nestlé Purina. With a week exposure, there was associated a long-term leaflet action lasting 4 months using a discount vouchers with discounts for each day.
The category of pets is generally specific with emotions and it is nice to work with them especially in the case of cats. Therefore, Nestlé chose the idea of cat´s world from the presented proposals. The display is conceived as a huge cat climbing frame. The interesting thing is that it is made entirely of cardboard showing what can be made of this material today. We were put in charge of the design and installation in 14 stores of the chain. The project was time-consuming. We had 5 weeks to realize it up to its installation. All the more, good coordination of all participants was important.
The purpose of this display was to attract a target group of cat owners. A generous size supporting the visibility and dominance of the whole application within the hypermarket space is customized to this purpose. “We wanted to motivate shoppers to spend as much time as possible by this display. So we used photographs and other details encouraging to look at the display from all sides,” says Zdeňka Ryšavá from the Trade Marketing department of Nestlé Purina. The intention was to provide customers with the promotion action in an original and playful way. Discounts are available only with vouchers people picked up during the week of cats. “We intended to allow customers to plan in advance. As Globus is a place of shopping for a week or for a longer time. And this is what the discount voucher book allows,” explains Zdeňka Ryšavá.
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