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DAGO is superbrand of the year 2016
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In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on…
Introduction into the mixology in a MAKRO store
Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…
Orion lures into the world of confectionery using a chocolate flood
The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
https://www.pinterest.com/dagoPOPagency/o…
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term discount action.
Purina, the brand of food for pets, by the company Nestlé is preparing activities for shoppers for the Day of Cats in almost every retail chain. In Globus, there was an effort to create a customized activity associated with a discount voucher book. “Globus often provides more room for realizations. We want to be playful, because that is what owners of cats are like. That is why we decided to make a cat party,“ describes Lenka Vašutová, the Trade Marketing Manager of Nestlé Purina. With a week exposure, there was associated a long-term leaflet action lasting 4 months using a discount vouchers with discounts for each day.
The category of pets is generally specific with emotions and it is nice to work with them especially in the case of cats. Therefore, Nestlé chose the idea of cat´s world from the presented proposals. The display is conceived as a huge cat climbing frame. The interesting thing is that it is made entirely of cardboard showing what can be made of this material today. We were put in charge of the design and installation in 14 stores of the chain. The project was time-consuming. We had 5 weeks to realize it up to its installation. All the more, good coordination of all participants was important.
The purpose of this display was to attract a target group of cat owners. A generous size supporting the visibility and dominance of the whole application within the hypermarket space is customized to this purpose. “We wanted to motivate shoppers to spend as much time as possible by this display. So we used photographs and other details encouraging to look at the display from all sides,” says Zdeňka Ryšavá from the Trade Marketing department of Nestlé Purina. The intention was to provide customers with the promotion action in an original and playful way. Discounts are available only with vouchers people picked up during the week of cats. “We intended to allow customers to plan in advance. As Globus is a place of shopping for a week or for a longer time. And this is what the discount voucher book allows,” explains Zdeňka Ryšavá.
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