SK
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term discount action.
Purina, the brand of food for pets, by the company Nestlé is preparing activities for shoppers for the Day of Cats in almost every retail chain. In Globus, there was an effort to create a customized activity associated with a discount voucher book. “Globus often provides more room for realizations. We want to be playful, because that is what owners of cats are like. That is why we decided to make a cat party,“ describes Lenka Vašutová, the Trade Marketing Manager of Nestlé Purina. With a week exposure, there was associated a long-term leaflet action lasting 4 months using a discount vouchers with discounts for each day.
The category of pets is generally specific with emotions and it is nice to work with them especially in the case of cats. Therefore, Nestlé chose the idea of cat´s world from the presented proposals. The display is conceived as a huge cat climbing frame. The interesting thing is that it is made entirely of cardboard showing what can be made of this material today. We were put in charge of the design and installation in 14 stores of the chain. The project was time-consuming. We had 5 weeks to realize it up to its installation. All the more, good coordination of all participants was important.
The purpose of this display was to attract a target group of cat owners. A generous size supporting the visibility and dominance of the whole application within the hypermarket space is customized to this purpose. “We wanted to motivate shoppers to spend as much time as possible by this display. So we used photographs and other details encouraging to look at the display from all sides,” says Zdeňka Ryšavá from the Trade Marketing department of Nestlé Purina. The intention was to provide customers with the promotion action in an original and playful way. Discounts are available only with vouchers people picked up during the week of cats. “We intended to allow customers to plan in advance. As Globus is a place of shopping for a week or for a longer time. And this is what the discount voucher book allows,” explains Zdeňka Ryšavá.
Your DAGO team
