Becherovka shows the best at the airport

Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.

Coca-Cola bet on sustainability in restaurants

Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.

A car drives out of the Heineken pallet island

Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.

Cola by Birell placed under a rooster

“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.

The Cappy end cap allures you for breakfast

What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.

New office launched in Slovakia

In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.

We produce an adapter “Nakliku”. It minimizes virus transmission

Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.

Canon shop-in-shop in Ljubljana

The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.

With Big Shock! to Dakar Rally

A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.

Two best realizations in POP STAR 2019 competition were ours

We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.

RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1

In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention. Sophisticated displays combine elements of races and dominants of both countries, such as Charles Bridge or Strbske Pleso. A total of 86 displays will be placed in Czech and Slovak stores until the beginning of August.

“This campaign is the highlight of the year for us. It is connected with the F1 road trip video across the Czech Republic and Slovakia “From castle to castle”, which has just seen the light of day. That’s why we wanted to bring something extra to the in-store, a display where customers would stop and perceive the premium of our brand,” says Petra Diamond, the Head of Trade Marketing CZ / SK at Red Bull Czech Republic.

The goal of our designers was to create an interesting in-store communication connected with Red Bull Racing focused on the Czechoslovak market. These are a total of five variants from four-pallet displays to end caps and refrigerators, which are connected by a strategic line connecting elements of Formula 1 and the dominants of both countries. The project has big demands on logistics: a total of 86 displays will gradually take place from June to August in the stores of the Globus, Albert, Tesco, Kaufland, Coop, and other chains, as well as at selected MOL and Slovnaft gas stations.

We came up with five different concepts, of which Red Bull chose the final one. It uses a diverse range of materials from cardboard through all-plastic displays to assemblies with a wooden body enriched with metal structures representing imitations of the finish gates of race circuits. Everything has been complemented by electric lighting of key visuals, LCDs, and traffic lights. “Given the number of displays and tailor-made variants for specific stores, this is a ground-breaking project for us. During the development, we also created a prototype of a cardboard formula, but in the end, another version was given priority due to the larger capacity for the exhibited products,” describes Jakub Petráš, our Project Manager.

“The first feedback is very positive. Stores and chains contact us and ask for these premium displays to be located in their stores. At the same time, some of them originally did not show any interest in them at all,” adds Petra Diamond from Red Bull Czech Republic.

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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