We won 5 nominations at POPAI Awards 2019

From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.

TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT

We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....

Tesco Mobile has a big shop-in-shop in Letnany

The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…

This year we are trying to help again

We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…

Red Bull presents a limited edition novelty in retail

The new activation, using last year’s rebranded carriers, relates to the summer energy drink limited edition with apricot and strawberry flavours. This is a good practice in POS preparation.  The campaign you can see until June uses two-pallet displays made of plastic as well as cardboard and endcaps for its promotion.  

Activation in selected Globus and Ronia stores contains a total of 17 two-pallet displays and 11 endcaps. The visuals of the campaign attract customers to a limited edition of apricot and strawberry flavoured drinks. Most of the displays were deployed last year and now the visuals have been exchanged.

 “The design development and production of supporting elements represent the biggest costs. Reusing carriers is a good way to use POS materials effectively. In this way, it is only necessary to rebrand the media for several more years,” explains Jakub Petráš, the Project Manager of DAGO.

In addition to this campaign, the Dago communication agency also prepared two atypical permanent displays for the Globus Brno and České Budějovice stores. These displays are exceptional as being directly adapted to the specific location.

Your team Dago

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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