SK
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Successful campaign = set of more POSs!
Did you know that most purchasing decisions are made at the point of sale?
Nomination in POPAI Awards Paris for Nestlé’s Home Café
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and the layout of the store aim to create a cosy impression inviting customers to visit it.
Nestlé wanted to make the store more attractive and at the same time to present its entire product portfolio. The complete remodelling of the company store was a very interesting task for us. It was necessary to create a neutral design that would appropriately support, arrange and also unify all exposed categories and brands of Nestlé. Despite its relatively small size, the store does not look cramped. The material combination of laminate with wood has sufficiently illuminated and aerated the space and made it more attractive.
We have created the entry shop window and entrance with the intent to evoke a premium atmosphere. Also the wooden logo of the company harmonizes with it. A dominant feature of the interior is a cash-desk counter connected to the coffee section. Around the perimeter of the store, there have been installed shelves with individual product categories. Within the store area, there are islands, in which visuals and content can be changed during the year according to the current Nestlé assortment. We have developed all the equipment, incl. the shelf system, tailored for the store. We paid a great attention to the ergonomics and focus on customers. The result is a modern interior that looks cosy and attracts for the first visit as well as for repeated purchase.
Your DAGO team
