SK
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
New LEGO worlds : Let´s play!
]
For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
]
If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
]
Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
]
For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
]
Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For our client Rémy Cointreau and its customers, we designed and implemented a comprehensive POP campaign using totems with LCD displays and detailed maps presenting particular brands of golden spirits. Generally, these are visually and spatially expressive elements to promote sales of presented products. Except the totem, shoppers will be attracted by for example illuminated display of particular kinds of single malt whiskey.
In our country, whiskey are not just the most commonly consumed spirits. Despite that, this sales segment is growing, and the company Rémy Cointreau Czech & Slovak Republic decided to promote sales using this POP campaign customers can currently see in Makro stores (Metro stores in Slovakia).
The map will explain to shoppers how each whiskey tastes and where it comes from
„Its goal was to increase the awareness of Czechs and Slovaks of the presented brands of spirits,“ Ivana Plevková, the Trade marketing Specialist of Rémy Cointreau Czech & Slovak Republic, presented the main concept.
„Since we have placed the main emphasis on educating customers, we have prepared, for example, detailed maps with taste description for each whiskey and scheme of their distilleries for them,” said Marek Končitík, sales director of our company.
Thanks to the POP implementation, shoppers will learn to better recognize different tastes of marketed whiskey brands and so they will take home the best one for themselves.
