We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
Retail after Coronavirus? More online activities and strong Christmas

Precautions to prevent further spread of coronavirus are slowly being released. Life seems to be returning to normal. But it is already clear that the economic consequences of the crisis we have experienced in recent weeks will be long-lasting and will affect most sectors. How will Covid-19 affect the future of the retail environment?
The retail sector is currently going through a restart. Digitization and virtuality are experiencing a renaissance caused by the temporary shutdown of bricks and mortar stores in most segments. The options for customers were limited and they started looking for another way of shopping. Even those who have resisted so far have found it on the Internet and in e-shops. We can expect that this sales channel will suddenly have a much larger share in retail than before.
We can expect an increase in the number of services that customers will use digitally. It is not just about shopping. For example, it will be common for us to learn to play the piano online or practice at home while the coach supervises us through a video call or application.
We are sure that people will develop new shopping habits and will not get back to many of the original ones. Customers will once again pay more attention to the price, which will become a key criterion when shopping in the next period. Demand for non-essential products, such as fashion, cars, luxury goods, will decrease.
Retailers will have to respond adequately to all these changes. Likewise, a change of approach will affect point-of-sale promotion. If they defend their contribution, there will be space for more expensive creative solutions. However, the crisis of 2009 showed us that the demand will be mainly the low price of P.O.S. realizations and their maximum efficiency. Therefore, it will be necessary to invest in creativity to cover suitably and cheaply the changing demand.
Unfortunately, many companies do not reflect this need. In the best case, they partially consider investments, but their demanding approval processes often completely stop these considerations. Such companies are just waiting for market signals and this approach does not bring anything. They will come out of the crisis with the biggest losses. Even worse are doing companies which totally stopped any sales promotion to save their own costs. Their visibility on the market will decrease; quite possibly they will disappear completely. Their approach will also have a negative impact on suppliers of P.O.P. solutions, which could lead to a significant cooling of the local market. This can then be used by foreign manufacturers of P.O.P. materials offering cheaper solutions.
We believe that P.O.P. support for some segments that are currently suffering will increase. An example is the hotel and restaurant industry. In terms of seasonality, we believe that this year’s “back to school” and Christmas seasons will compensate for the recent Easter, which was severely limited in terms of communication. Such opportunities are being sought by companies that are not afraid of the current situation and are aware that they need to support their activities right now. Such companies are admirable and others should take them as an example. They are following procedures proven by previous crises, they think proactively and invest smartly.
So far, it is difficult to estimate whether we will have more complicated months, or a significantly longer period, due to the coronavirus pandemic. Above all, also with regard to our economic ties to the heavily affected markets west of us, the disability of which will gradually be reflected in what is happening in our country. In any case, the most sensible thing is to start preparations immediately. Let’s not wait for anything and start focusing on the post-crisis period right now. The best medicine is honest good work, perseverance and proactivity.
Daniel Jesenský and Marek Končitík, Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY