Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
Retail after Coronavirus? More online activities and strong Christmas
![Prodejna potravin](https://www.dago.cz/wp-content/uploads/2020/05/Prodejna_oříznuto_resampled.jpg)
Precautions to prevent further spread of coronavirus are slowly being released. Life seems to be returning to normal. But it is already clear that the economic consequences of the crisis we have experienced in recent weeks will be long-lasting and will affect most sectors. How will Covid-19 affect the future of the retail environment?
The retail sector is currently going through a restart. Digitization and virtuality are experiencing a renaissance caused by the temporary shutdown of bricks and mortar stores in most segments. The options for customers were limited and they started looking for another way of shopping. Even those who have resisted so far have found it on the Internet and in e-shops. We can expect that this sales channel will suddenly have a much larger share in retail than before.
We can expect an increase in the number of services that customers will use digitally. It is not just about shopping. For example, it will be common for us to learn to play the piano online or practice at home while the coach supervises us through a video call or application.
We are sure that people will develop new shopping habits and will not get back to many of the original ones. Customers will once again pay more attention to the price, which will become a key criterion when shopping in the next period. Demand for non-essential products, such as fashion, cars, luxury goods, will decrease.
Retailers will have to respond adequately to all these changes. Likewise, a change of approach will affect point-of-sale promotion. If they defend their contribution, there will be space for more expensive creative solutions. However, the crisis of 2009 showed us that the demand will be mainly the low price of P.O.S. realizations and their maximum efficiency. Therefore, it will be necessary to invest in creativity to cover suitably and cheaply the changing demand.
Unfortunately, many companies do not reflect this need. In the best case, they partially consider investments, but their demanding approval processes often completely stop these considerations. Such companies are just waiting for market signals and this approach does not bring anything. They will come out of the crisis with the biggest losses. Even worse are doing companies which totally stopped any sales promotion to save their own costs. Their visibility on the market will decrease; quite possibly they will disappear completely. Their approach will also have a negative impact on suppliers of P.O.P. solutions, which could lead to a significant cooling of the local market. This can then be used by foreign manufacturers of P.O.P. materials offering cheaper solutions.
We believe that P.O.P. support for some segments that are currently suffering will increase. An example is the hotel and restaurant industry. In terms of seasonality, we believe that this year’s “back to school” and Christmas seasons will compensate for the recent Easter, which was severely limited in terms of communication. Such opportunities are being sought by companies that are not afraid of the current situation and are aware that they need to support their activities right now. Such companies are admirable and others should take them as an example. They are following procedures proven by previous crises, they think proactively and invest smartly.
So far, it is difficult to estimate whether we will have more complicated months, or a significantly longer period, due to the coronavirus pandemic. Above all, also with regard to our economic ties to the heavily affected markets west of us, the disability of which will gradually be reflected in what is happening in our country. In any case, the most sensible thing is to start preparations immediately. Let’s not wait for anything and start focusing on the post-crisis period right now. The best medicine is honest good work, perseverance and proactivity.
Daniel Jesenský and Marek Končitík, Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY