SK
DAGO displays received two nominations for the SHOP! France Awards 2023
In this year's prestigious SHOP! France Awards (previously POPAI Awards Paris) we have two champions. There were nominated the Sensodyne Nourish shop-in-shop in the Health and Pharmaceuticals Category (cardboard POS) and the Christmas pallet display of Pilsner Urquell...
Radegast attracts by bitterness as well as light and sound effects. The new activation will hit the human senses
Already since January customers can see Radegast beer's new activations produced by Dago in cooperation with Plzeňský Prazdroj. For the production of a set of POS materials, several innovative elements were used so that the beer brand originating from Nošovice...
Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
Christmas Summary: How did Dago cope with Christmas POSs?
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Celebrate Christmas with a unique Pilsner Urquell activation
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Sales promo in hobby markets
There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and other hobby products? Company “Robert Bosh odbytová” comes with a novelty in Hornbach.
We helped to the company ROBERT BOSCH ODBYTOVÁ s.r.o. to develope a new type of promo table for hobby markets. In DIY stores, it is not usual yet to use or present individually sold products – drills, grinders, saws, etc. While promo tables and promo actions in classical hypermarkets, as Tesco or Interspar, are common, we do not see them very often in this segment.
In the year 2010, we saw a shift in promo presentations in the section of electro. The company Samsung came with a presentation of novelties – telephones. It presented a set of displays with the possibility to test these products in shopping centres, often in front of Electroworld markets. This project was very successful and passers-by, without the necessity to urge them, tested mobile novelties, their added value, presented functions and new applications. The whole project was supported by a promoter that was able to react promptly to questions of particular prospective buyers. Bosh comes with a portable demonstration unit, which will be displayed in hobby markets during whole year 2012. Display with the Bosh sign will be accompanied by an instructed promoter, who will demonstrate and explain benefits of promoted products. One of the benefits will be the chance to test such product in action just on the spot by shoppers!
