Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.« Nejnovější«...910111213...20...»» Nejstarší
Salute! You will find the best of Italy in one place
![Salute! To nejlepší z Itálie najdete na jednom místě](https://www.dago.cz/wp-content/uploads/2022/06/2022-0332-EP_0030E090_aperitivo_italiano_1p_uprava3-1-scaled.jpg)
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous. The new display for Ultra-Premium Brands is also betting on this and will take you to the sunny Italian streets in a second.
The one-palette display we produced for the popular Italian drinks was aimed at raising awareness of Ultra-Premium Brands’ Italian portfolio and creating our own “Aperitivo Italiano Moment”. So, an experience when the consumer will feel relaxed and like in Italy during a friendly encounter with a great taste experience. “It was also crucial for us to show that everyone can find their drink in the portfolio of Italian brands, whether they prefer sweet or rather bitter tastes. The taste axis included within the display helps to do this,” adds Michal Vávřil, the Brand Manager of the Aperol brand.
Let’s drink a health
At first glance, the shop-in-shop evokes the atmosphere of an Italian kiosk offering alcoholic and non-alcoholic beverages typical for Italy. You can buy Aperol, Campari, Cinzano, and Crodino drinks in just one place. The display is dominated by a board that brings inspiration to refreshing drinks for every taste profile.
To evoke the right summer atmosphere, the display is equipped with an artificial orange tree, a bar top with cardboard glasses, and arranged orange slices, which are the main complement to Italian summer drinks. “As part of the graphic design, apart from the small adjustments that accompany almost every project, we came across the first good design. The key visual was beautifully crafted and worked on all the better,” says Perglová, the Project Manager from Dago, who adds: “So far, we have had very positive feedback, which we are very pleased about.”
Orange leads the dance
The activation, which is characterized by the bright orange colour of Aperol and the playful atmosphere, reflects the social and carefree look of the aperitifs from this Italian family. One pallet is made of a combination of cardboard, honeycomb, and plastic, and is complemented by a model of a large bottle of Aperol. You can see it in Makro stores throughout the Czech Republic.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY