SK
Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
New LEGO worlds : Let´s play!
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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous. The new display for Ultra-Premium Brands is also betting on this and will take you to the sunny Italian streets in a second.
The one-palette display we produced for the popular Italian drinks was aimed at raising awareness of Ultra-Premium Brands’ Italian portfolio and creating our own “Aperitivo Italiano Moment”. So, an experience when the consumer will feel relaxed and like in Italy during a friendly encounter with a great taste experience. “It was also crucial for us to show that everyone can find their drink in the portfolio of Italian brands, whether they prefer sweet or rather bitter tastes. The taste axis included within the display helps to do this,” adds Michal Vávřil, the Brand Manager of the Aperol brand.
Let’s drink a health
At first glance, the shop-in-shop evokes the atmosphere of an Italian kiosk offering alcoholic and non-alcoholic beverages typical for Italy. You can buy Aperol, Campari, Cinzano, and Crodino drinks in just one place. The display is dominated by a board that brings inspiration to refreshing drinks for every taste profile.
To evoke the right summer atmosphere, the display is equipped with an artificial orange tree, a bar top with cardboard glasses, and arranged orange slices, which are the main complement to Italian summer drinks. “As part of the graphic design, apart from the small adjustments that accompany almost every project, we came across the first good design. The key visual was beautifully crafted and worked on all the better,” says Perglová, the Project Manager from Dago, who adds: “So far, we have had very positive feedback, which we are very pleased about.”
Orange leads the dance
The activation, which is characterized by the bright orange colour of Aperol and the playful atmosphere, reflects the social and carefree look of the aperitifs from this Italian family. One pallet is made of a combination of cardboard, honeycomb, and plastic, and is complemented by a model of a large bottle of Aperol. You can see it in Makro stores throughout the Czech Republic.
Your team Dago
Shop in shop at first sight evokes the atmosphere of an Italian stall
Orange leads the dance
To create the right summer atmosphere, the display is equipped with an artificial orange tree
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
