SK
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.
We support children and seniors
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve…
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term…
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav…
Gold at POPAI Awards Paris with Kofola
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…
Fresh Pinterest goodies
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And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
Secondary displays Burn and Monster
Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and Burn in TESCO stores in co-operation with our company. We provided the solution proposal, design and production. These are original secondary displays with the mission to increase sales of these products by evoking impulsive shopping behavior.
The basic idea of the concept is to inspire customers to mix drinks in combination of Burn or Monster and a suitable alcoholic drink and thus stimulate unplanned purchase of such supported products. Therefore, the POP displays were installed on racks with distillates, and on their top they were equipped with image visuals with functional emotional impulsive message, which motivates potential customers to try the original mix of present drinks.
The POP campaign uses the mutual complementarity of these products and it is an example of the right work with logic and relevance of placing POP media within the sales area. With its visual structure, especially with its position and product visibility, the POP medium acts differently compared to commonly expected appearance of the rack and so it attracts the attention of customers. Also the symbolic way of placing products and position of a pack encourages customers to interact. The conversion to shopping may happen thanks to an obvious mediation of the value through a pleasant inspiration for innovative combination of drinks, for trying something new and original. Thanks to the described attributes, POP element actively disturbs customers from their shopping routine, encourages them to interact and strongly strengthens the sales effectiveness of the whole campaign.
