SK
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
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Pinterest bits ] In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on… Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
Introduction into the mixology in a MAKRO store
Secondary displays Burn and Monster
Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and Burn in TESCO stores in co-operation with our company. We provided the solution proposal, design and production. These are original secondary displays with the mission to increase sales of these products by evoking impulsive shopping behavior.
The basic idea of the concept is to inspire customers to mix drinks in combination of Burn or Monster and a suitable alcoholic drink and thus stimulate unplanned purchase of such supported products. Therefore, the POP displays were installed on racks with distillates, and on their top they were equipped with image visuals with functional emotional impulsive message, which motivates potential customers to try the original mix of present drinks.
The POP campaign uses the mutual complementarity of these products and it is an example of the right work with logic and relevance of placing POP media within the sales area. With its visual structure, especially with its position and product visibility, the POP medium acts differently compared to commonly expected appearance of the rack and so it attracts the attention of customers. Also the symbolic way of placing products and position of a pack encourages customers to interact. The conversion to shopping may happen thanks to an obvious mediation of the value through a pleasant inspiration for innovative combination of drinks, for trying something new and original. Thanks to the described attributes, POP element actively disturbs customers from their shopping routine, encourages them to interact and strongly strengthens the sales effectiveness of the whole campaign.
