SK
Demo Units Samsung
Samsung Company and its subsidiary agency Cheil (represented by Mr. Kamil Kaliszan) have realized three special demo units for presentation of the newest tablets Galaxy Note 10.1 Samsung in extremely short time due to close…
Wall Display in ElectroWorld
New In-store Solution of Photo Wall in ElectroWorld from Dago Several months have already elapsed when our company has set up cooperation with retail company Electro World s.r.o. in the project on remodelling presentation o…
Chráněné dílny
Naše společnost rozšířila v letošním srpnu spolupráci s organizacemi se statutem chráněná dílna. V kontextu našeho etického kodexu se snažíme pomoci handicapovaným občanům se níženou pracovní schopností, tedy těm, kteří maj…
KOLONÁDA – mobile selling handcart
]
For our client Kraft Foods, we have designed and produced specific presentation unit KOLONADA – a mobile selling handcart in retro style evoking time, when production…
POP Jacobs – promo cups
]
This month, our company has designed, produced and implemented for our client KRAFT FOODS, s.r.o. a set of integrated POP media in order to support consumer promo con…
Huawei POP Demo Unit – Play Table
Huawei Company has decided to cooperate with our Company in order to boost in-store presentation of its products in the demo shop of internet retailer Alza. For this purpose, we have designed, produced and implemented POP a…
Unique palette exposition for Budvar
For our customer Budějovický Budvar, n.p., we have created a non-traditional sales units for secondary exposition of promoted group packages of Budvar beer. In addition to a design and production done in a record time, we h…
Shop in shop Nikon – Alza
]
New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in…
Sales promo in hobby markets
There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and…
New corporate strategy
]
At the conference of our company, we have presented the new corporate strategy for the 5 following years. Its basis is especially increasing the corporate know-how in…
Secondary displays Burn and Monster
Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and Burn in TESCO stores in co-operation with our company. We provided the solution proposal, design and production. These are original secondary displays with the mission to increase sales of these products by evoking impulsive shopping behavior.
The basic idea of the concept is to inspire customers to mix drinks in combination of Burn or Monster and a suitable alcoholic drink and thus stimulate unplanned purchase of such supported products. Therefore, the POP displays were installed on racks with distillates, and on their top they were equipped with image visuals with functional emotional impulsive message, which motivates potential customers to try the original mix of present drinks.
The POP campaign uses the mutual complementarity of these products and it is an example of the right work with logic and relevance of placing POP media within the sales area. With its visual structure, especially with its position and product visibility, the POP medium acts differently compared to commonly expected appearance of the rack and so it attracts the attention of customers. Also the symbolic way of placing products and position of a pack encourages customers to interact. The conversion to shopping may happen thanks to an obvious mediation of the value through a pleasant inspiration for innovative combination of drinks, for trying something new and original. Thanks to the described attributes, POP element actively disturbs customers from their shopping routine, encourages them to interact and strongly strengthens the sales effectiveness of the whole campaign.
