News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
CHRISTMAS SUMMARY: HOW DAGO SUPPORTED CLIENTS AND THEIR BRANDS
Pre-Christmas time is absolutely crucial when it comes to selling anything. It is also a time when the best displays are created with the goal to attract as many shoppers as possible. How did Dago deal with this?
CAFÉS INSTEAD OF BANKS: EVALUATION FOR MARKETING & MEDIA
The fact that consumers and their preferences are changing is also evident in the design of bank branches.
LET´S NOT UNDERESTIMATE THE MILLENNIALS OR WHERE TO LOOK FOR EMPLOYEES?
Under the pressure of pandemic changes, our industry is now in Renaissance era.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
Sell olive oils by means of ecology and nature
![carrefour copy](https://www.dago.cz/wp-content/uploads/2021/01/carrefour-copy.jpeg)
“A diet based on a large amount of olive oil is beneficial to the human body.” It has been several years since this sentence spread throughout the world and olive oil experienced its boom. In stores, there was only one problem to solve – whether the oil is virgin, cold-pressed, or 100% natural.
However, this is not surprising, because there have been published several studies focusing on fats in food. The studies compared Mediterranean countries with other European countries and concluded that cardiovascular mortality is significantly lower in the Mediterranean – just because the typical diet in the Mediterranean consists mainly of fresh vegetables and fruits, legumes, fish, and olive oil.
During the coronavirus pandemic, the emphasis is again on a healthy lifestyle, and people are once again interested slightly more in their eating habits. Olive oil is regaining popularity. We have an inexhaustible amount of such goods available on the market, within which, I dare guess, no one can completely orientate themselves, so manufacturers need to highlight their products, promote them as much as possible, and thus make the choice easier for the end customer.
However, not only manufacturers should follow this. I would recommend this procedure to stores that can rebrand the entire category of olive oils and thus specialize the point-of-sale and facilitate orientation among products.
In terms of material, natural materials, such as wood or recyclable cardboard, are predestined for the category. A healthy lifestyle goes hand in hand with environmental responsibility, and thanks to the promotion of recyclability and sustainability, products on the market gain plus points from potential customers.
It will pay off to invest in POP materials promoting food, as food has always been priority number one for humans – and therefore for customers. And specifically, olive oils have a lot to offer to increase the likelihood that they will end up in shopping carts.
Example of a store:
A beautiful example of shelf branding for olive oil is this one in Carrefour, Dubai. Well-chosen earthy colors and a topper suspended from the ceiling strongly attracts attention. It is complemented by artificial greenery, which will support the customer’s impression of the offer of a natural and quality product. The educational nature of the display, which is included in the notes next to the individual oils and speaks of the type of production, cannot be overlooked. Dubai itself is a city of spectacular gestures and is full of pomp. And that’s exactly what shelf branding is.
Annette Schulze, Dago s.ro.
Source: Marketing&Media