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Interior of a store: what to focus on
Creating the right atmosphere of a store is one of the key factors, which stimulate customers to purchase. It is important for shoppers to feel good already when they enter the store and to feel positive emotions. Customers p…
The Augmented Reality and the Artificial Intelligence will change our shopping experience
The Augmented Reality and the Artificial Intelligence are experiencing boom in the retail marketing. It seems that the importance of the Artificial Intelligence (AI) as well as the Augmented Reality (AR) will increase during…
The actual trends in the P.O.P./P.O.S branch: Efficiency, Modern Technologies and Interactivity
The P.O.P./P.O.S branch has developed in many ways over the previous few years. Clients focus on strategic and clearly defined goals, so there is needed a comprehensive approach that uses the most modern technologies. For u…
Shopping center like a sanctuary of consumption
A well-dressed attractive girl walks along the sidewalk, half a step behind her is a less nice-looking and attractively dressed friend. The first one stopped in front of the proximity sensor before the open door of the larg…
What do clients often expect from P.O.S. solutions?
The overall communication with customers at points-of-sales develops according to expectations of shoppers. Retailers are very well aware of this fact and that is why they reflect the knowledge about their customers into sp…
Retail Safari in Düsseldorf
This year´s trip to Düsseldorf for inspiration showed possibilities how stores can become a pleasant part of customer´s leisure time.
As a part of our visit at the Trade Fair Euroshop in Düsseldorf we could not miss our tr…
Parents should make purchasing decisions personally. Conscious stores help them.
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POP communication focused on children brings many opportunities as well as ethical dilemmas. Stores and brands are starting to realize this.
Children are ideal recipi…
A brand at the point of sale: use it, protect it, build it …
Proper communication at the point of sale uses and builds the brand value
Every day, we are exposed to offers of new products and face up the necessity to decide which of the many very similar variants to choose. In such a…
Sensory shopping or how to catch into the net
When shopping, we perceive the environment and offered products using several senses. It is therefore advantageous to influence customers through more senses, but among other senses the eyesight, which is decisive when choo…
A reportage from the Paris Trade Fair and POPAI Euro Awards
The DAGO team set out for France to visit the Trade Fair Le salon du marketing point de ventre and also to attend the competition POPAI Awards. Three of our realizations advanced to the June finals. However, we were pleased…
Sell olive oils by means of ecology and nature
“A diet based on a large amount of olive oil is beneficial to the human body.” It has been several years since this sentence spread throughout the world and olive oil experienced its boom. In stores, there was only one problem to solve – whether the oil is virgin, cold-pressed, or 100% natural.
However, this is not surprising, because there have been published several studies focusing on fats in food. The studies compared Mediterranean countries with other European countries and concluded that cardiovascular mortality is significantly lower in the Mediterranean – just because the typical diet in the Mediterranean consists mainly of fresh vegetables and fruits, legumes, fish, and olive oil.
During the coronavirus pandemic, the emphasis is again on a healthy lifestyle, and people are once again interested slightly more in their eating habits. Olive oil is regaining popularity. We have an inexhaustible amount of such goods available on the market, within which, I dare guess, no one can completely orientate themselves, so manufacturers need to highlight their products, promote them as much as possible, and thus make the choice easier for the end customer.
However, not only manufacturers should follow this. I would recommend this procedure to stores that can rebrand the entire category of olive oils and thus specialize the point-of-sale and facilitate orientation among products.
In terms of material, natural materials, such as wood or recyclable cardboard, are predestined for the category. A healthy lifestyle goes hand in hand with environmental responsibility, and thanks to the promotion of recyclability and sustainability, products on the market gain plus points from potential customers.
It will pay off to invest in POP materials promoting food, as food has always been priority number one for humans – and therefore for customers. And specifically, olive oils have a lot to offer to increase the likelihood that they will end up in shopping carts.
Example of a store:
A beautiful example of shelf branding for olive oil is this one in Carrefour, Dubai. Well-chosen earthy colors and a topper suspended from the ceiling strongly attracts attention. It is complemented by artificial greenery, which will support the customer’s impression of the offer of a natural and quality product. The educational nature of the display, which is included in the notes next to the individual oils and speaks of the type of production, cannot be overlooked. Dubai itself is a city of spectacular gestures and is full of pomp. And that’s exactly what shelf branding is.
Annette Schulze, Dago s.ro.
Source: Marketing&Media
