SK
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets. Among other things, the activation aims to raise awareness of the new campaign called “Life is funny when you have money”.
Semtex’s campaign focuses on the target group 18-30 years of age, as well as the shop-in-shop, which is at first glance bursting with Semtex energy. The bold motto of the campaign – Life is funny when you have money – is also reflected in the display, which aims to immediately impress the customer. It will attract attention not only with its distinctive colour, which distinguishes it from similar advertisements but also with a unique promotion with virtual reality, which always takes place from Thursday to Sunday directly in the shop-in-shop.
Distinctive colours and combinations of materials
Semtex and Dago bet on a simple and distinctive colour combination of black and yellow – a combination that consumers already know from cans of this energy drink. The display aims to reach new consumers, increase awareness of the Semtex brand and raise the visibility of the competition. It entices customers to buy Semtex drinks and participate in the competition for tangible and attractive financial prizes. In terms of materials, Dago once again bet on a combination of several types of base materials. “For the most part, the display is mainly made of cardboard, but it is also supplemented with a few plastic highlights. Our goal is to combine materials appropriately so that we achieve the best result at the point of sale and produce a so-called eye-catcher for our clients that no one will simply miss,” adds Marek Končitík, the Commercial Director at Dago.
Fridge with chilled drinks and virtual reality
Shop-in-shops offer a large stock of Semtex cans, which will be available both on the display and in the refrigerator, which is also part of the POS. The above-life-size can of Semtex will certainly interest and attract passing customers, as well as the floor sticker that completes the whole unit. The LCD monitor communicates the ongoing campaign on the spot and, on selected days, it will also offer the opportunity to experience virtual reality. Accompanied and explained by the hostesses, customers can try one of today’s most popular virtual realities called Beat Saber.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
