Original Metaxa party

Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…

Victory at POPAI Awards Paris for three of our projects

Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…

DAGO is a new partner of the POPAI CE research project

The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…

Vitana farmers´ market in hypermarkets

Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…

Pinterest bits

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Pinterest bits
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on

DAGO is superbrand of the year 2016

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In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on…

Introduction into the mixology in a MAKRO store

Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…

Shop in shop ACER for Alza

How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.

The company Acer used the actual transformation of the Alza showroom in Holesovice (Prague) and, in co-operation with us, it decided to create completely new shop-in-shop, which will be in harmony with the recently introduced Acer brand book. We traditionally created its design and performed the complete project realization.

„The main demand on the new application was to increase awareness of our company as a producer of premium products. So we put emphasis on sufficient presentation of all products,”Vít Urban, Business Unit Head of Professional Products CZ/SK of the company Acer, described a principle of the task.

The own world lures to try Acer products

DAGO Agency designed a spacious image shop-in-shop that catches attention with its specific gloss white surface, 3D elements in Acer green colour, including illuminated logo, and simple pure lines of the used furniture. „So we have created a small Acer world in the showroom attracting customers to enter it and not to be afraid to try various technological novelties,” Marek Končitík, Commercial and Marketing Director of our company, presents the resulting application.

So customers can comfortably try the latest touch tablets, laptops with detachable screen, smart phones or high-performance gaming computers, which are well-arranged into particular sections. „For greater interest in displayed products, we have placed a large multimedia screen, which clearly presents individual products,” concluded Marek Končitík.

Have a nice early autumn, your Dago Team.

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