SK
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Shop in shop Nikon – Alza
New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in the shop Alza Bratislava. While most similar elements are normally located within a space, in this case, there has been used a specific location under a spiral staircase.
This unique solution has been accompanied with a marmolite floor, into which wiring system has been installed, and also with a semi-rounded ceiling with integrated lights. For the actual surveying, there were used 3D devices enabling subsequent 3D simulation of the whole space. Thanks to this unique technology, it was possible to transform subsequently the 3D visualisation into the 100% reality within the manufacturing process. The company Dago involved its new concept, CIS – Complex in-store solution, which respects more than 180 evaluation parameters for creating effective tools of the in-store communication, into this project. It makes it possible to create a shop-in-shop, which we consider to be maximally efficient solution under certain conditions. This efficiency means the shop-in-shop, which aims to attract customer´s attention maximally with the possibility to test Nikon products and relating maximization of sales.
