Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve… Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term… Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav… In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w… ] And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme. 25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority. Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty… In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab… In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
We support children and seniors
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Gold at POPAI Awards Paris with Kofola
Fresh Pinterest goodies
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Euroshop 2017 through the eyes of DAGO team
Orion creates Easter atmosphere in stores
Smart display can mix drinks
![foto1_27](https://www.dago.cz/wp-content/uploads/2018/09/foto1_27.jpg)
Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new “drink-mixing” display, we have implemented for the company Brown-Forman Czechia, you can just choose a cocktail according to your own taste preferences, print out the recipe and take the right ingredients out of the shelf.
Not only cocktail lovers will appreciate the new “drink-mixing” display, which will advise shoppers in Prague-Letnany Tesco what alcohol, juice, fruit or syrup they need to mix to prepare their favourite drink directly at home. “From the last year´s consumer survey, we have found out that we do not want to sell just an alcohol brand to our customers. We always want to show them the opportunity how to consume goods they bought. And our new advertising display meets all this – actually, it allows each shopper to become a barman for a while,”Tomas Ptacek, Category & Trade Marketing Manager of the company Brown-Forman Czechia, describes the main goal of the P.O.P. medium.
Our company is behind the idea and implementation of the whole display. We have designed, simply and originally, the system of interactivity of the whole application using the gamification of modern technologies. This innovative P.O.P. application offers customers an attractive added value, possibility to get inspired and have fun when shopping, it educates about new possibilities of a traditional product consumption.
Triple experience: shopping, mixing and drinking cocktails
So, how the “drink-mixing” display works? The touch display guides a customer to a drink he will like based on his preferences and shows a concrete recipe. He can print it out using the built-in printer just at the spot or send it to his e-mail. He can also find all the necessary ingredients right in the shelf. “So, customers don´t need to do any extra steps. They can see everything well-arranged on the built-in tablet display with the goods just at hand,” Veronika Dostalova, Senior Project Manager of our company, describes the added value of the advertising display.
The whole application is an example of an in-store communication activity where the experience associated with product consumption is also very important. At the top of the communication, there is the touch screen display guiding customers to drinks they like using simple questions. The initial experience then rises right at the point of sales thanks to an inspiration by original interaction, or atmosphere stimulation towards a new possibility of offered products consumption. The secondary experience then brings the pleasure of the actual preparation and subsequent consumption of bought ingredients.
The display represents a modern shopper-marketing approach, offers plenty of consumption variants and what´s more, it is also easily adapt it for any brand. “We can just change stickers and reprogram the software in the tablet. Thus we can adapt the advertising display very easily for many other events,” concludes Veronika Dostalova.
Your DAGO team