LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Smart display can mix drinks

Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new “drink-mixing” display, we have implemented for the company Brown-Forman Czechia, you can just choose a cocktail according to your own taste preferences, print out the recipe and take the right ingredients out of the shelf.
Not only cocktail lovers will appreciate the new “drink-mixing” display, which will advise shoppers in Prague-Letnany Tesco what alcohol, juice, fruit or syrup they need to mix to prepare their favourite drink directly at home. “From the last year´s consumer survey, we have found out that we do not want to sell just an alcohol brand to our customers. We always want to show them the opportunity how to consume goods they bought. And our new advertising display meets all this – actually, it allows each shopper to become a barman for a while,”Tomas Ptacek, Category & Trade Marketing Manager of the company Brown-Forman Czechia, describes the main goal of the P.O.P. medium.
Our company is behind the idea and implementation of the whole display. We have designed, simply and originally, the system of interactivity of the whole application using the gamification of modern technologies. This innovative P.O.P. application offers customers an attractive added value, possibility to get inspired and have fun when shopping, it educates about new possibilities of a traditional product consumption.
Triple experience: shopping, mixing and drinking cocktails
So, how the “drink-mixing” display works? The touch display guides a customer to a drink he will like based on his preferences and shows a concrete recipe. He can print it out using the built-in printer just at the spot or send it to his e-mail. He can also find all the necessary ingredients right in the shelf. “So, customers don´t need to do any extra steps. They can see everything well-arranged on the built-in tablet display with the goods just at hand,” Veronika Dostalova, Senior Project Manager of our company, describes the added value of the advertising display.
The whole application is an example of an in-store communication activity where the experience associated with product consumption is also very important. At the top of the communication, there is the touch screen display guiding customers to drinks they like using simple questions. The initial experience then rises right at the point of sales thanks to an inspiration by original interaction, or atmosphere stimulation towards a new possibility of offered products consumption. The secondary experience then brings the pleasure of the actual preparation and subsequent consumption of bought ingredients.
The display represents a modern shopper-marketing approach, offers plenty of consumption variants and what´s more, it is also easily adapt it for any brand. “We can just change stickers and reprogram the software in the tablet. Thus we can adapt the advertising display very easily for many other events,” concludes Veronika Dostalova.
Your DAGO team