The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Smart display can mix drinks
![foto1_27](https://www.dago.cz/wp-content/uploads/2018/09/foto1_27.jpg)
Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new “drink-mixing” display, we have implemented for the company Brown-Forman Czechia, you can just choose a cocktail according to your own taste preferences, print out the recipe and take the right ingredients out of the shelf.
Not only cocktail lovers will appreciate the new “drink-mixing” display, which will advise shoppers in Prague-Letnany Tesco what alcohol, juice, fruit or syrup they need to mix to prepare their favourite drink directly at home. “From the last year´s consumer survey, we have found out that we do not want to sell just an alcohol brand to our customers. We always want to show them the opportunity how to consume goods they bought. And our new advertising display meets all this – actually, it allows each shopper to become a barman for a while,”Tomas Ptacek, Category & Trade Marketing Manager of the company Brown-Forman Czechia, describes the main goal of the P.O.P. medium.
Our company is behind the idea and implementation of the whole display. We have designed, simply and originally, the system of interactivity of the whole application using the gamification of modern technologies. This innovative P.O.P. application offers customers an attractive added value, possibility to get inspired and have fun when shopping, it educates about new possibilities of a traditional product consumption.
Triple experience: shopping, mixing and drinking cocktails
So, how the “drink-mixing” display works? The touch display guides a customer to a drink he will like based on his preferences and shows a concrete recipe. He can print it out using the built-in printer just at the spot or send it to his e-mail. He can also find all the necessary ingredients right in the shelf. “So, customers don´t need to do any extra steps. They can see everything well-arranged on the built-in tablet display with the goods just at hand,” Veronika Dostalova, Senior Project Manager of our company, describes the added value of the advertising display.
The whole application is an example of an in-store communication activity where the experience associated with product consumption is also very important. At the top of the communication, there is the touch screen display guiding customers to drinks they like using simple questions. The initial experience then rises right at the point of sales thanks to an inspiration by original interaction, or atmosphere stimulation towards a new possibility of offered products consumption. The secondary experience then brings the pleasure of the actual preparation and subsequent consumption of bought ingredients.
The display represents a modern shopper-marketing approach, offers plenty of consumption variants and what´s more, it is also easily adapt it for any brand. “We can just change stickers and reprogram the software in the tablet. Thus we can adapt the advertising display very easily for many other events,” concludes Veronika Dostalova.
Your DAGO team