SK
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended t…
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Smile, please! GSK and Dago present the right dental care
Dental care is a whole-life and daily thing that affects us all. A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene. An individual display for the new range of Sensodyne Nourish therapeutic toothpaste was also created for Albert stores. Both projects were created in co-operation with the communication agency Dago.
Customers can come across a unique illuminated installation in the Albert store in Chodov, Prague. The display is divided into a total of four modules supplemented by specific products dedicated to a different topic of oral hygiene:
- specialized care for sensitive teeth,
- specialized care for bleeding gums,
- care for dental prostheses and orthodontic appliances,
- products reflecting current sustainability trends.
The dental hygiene column educates customers on how to properly care for their teeth, and at the same time clearly presents the entire portfolio of brands Odol, Corega, Parodontax, and Sensodyne and their focus on specific problems.
The majority of the Czech population buys dental hygiene products in permanent stores, where a shelf with a large number of brands and types of pastes can represent an unnecessarily complicated process for consumers. For customers, quick and easy orientation in the store is crucial. The advantage of this display is that customers will find everything they need – not only products but also information – in one place. Consumers unambiguously positively perceive the opportunity to learn anything interesting about products and to understand the specifics of the product. The display thus offers to customers a solution exactly according to their needs.
The display for the new range of Sensodyne Nourish therapeutic toothpastes is based on the main features of natural ingredients and sustainable packaging materials. Toothpastes from this range have fully recyclable boxes, and also tubes including lids.
The installation is made of cardboard and draws attention with tooth and toothpaste tube shapes standing side by side. The white look is complemented by the motif of aloe vera, one of the components of the new range. The display is deployed in five selected Albert stores.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
