SK
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
Smile, please! GSK and Dago present the right dental care
Dental care is a whole-life and daily thing that affects us all. A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene. An individual display for the new range of Sensodyne Nourish therapeutic toothpaste was also created for Albert stores. Both projects were created in co-operation with the communication agency Dago.
Customers can come across a unique illuminated installation in the Albert store in Chodov, Prague. The display is divided into a total of four modules supplemented by specific products dedicated to a different topic of oral hygiene:
- specialized care for sensitive teeth,
- specialized care for bleeding gums,
- care for dental prostheses and orthodontic appliances,
- products reflecting current sustainability trends.
The dental hygiene column educates customers on how to properly care for their teeth, and at the same time clearly presents the entire portfolio of brands Odol, Corega, Parodontax, and Sensodyne and their focus on specific problems.
The majority of the Czech population buys dental hygiene products in permanent stores, where a shelf with a large number of brands and types of pastes can represent an unnecessarily complicated process for consumers. For customers, quick and easy orientation in the store is crucial. The advantage of this display is that customers will find everything they need – not only products but also information – in one place. Consumers unambiguously positively perceive the opportunity to learn anything interesting about products and to understand the specifics of the product. The display thus offers to customers a solution exactly according to their needs.
The display for the new range of Sensodyne Nourish therapeutic toothpastes is based on the main features of natural ingredients and sustainable packaging materials. Toothpastes from this range have fully recyclable boxes, and also tubes including lids.
The installation is made of cardboard and draws attention with tooth and toothpaste tube shapes standing side by side. The white look is complemented by the motif of aloe vera, one of the components of the new range. The display is deployed in five selected Albert stores.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
