We won 5 nominations at POPAI Awards 2019

From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.

TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT

We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....

Tesco Mobile has a big shop-in-shop in Letnany

The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…

This year we are trying to help again

We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…

Sommersby promo tables for Budvar

Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally two and a half thousand litres of this beverage was drank. The main objective of the campaign was to find a non-traditional element that would make customers to taste and then buy, but also to communicate towards customers the main attributes of the Sommersby brand: natural, honest, farmer style.

The selected promo table design and the overall image of the promo event evokes the natural, honest and farmer style and so it brings an atmosphere connected to the Sommersby brand and products to the sales area. Since tasting events belong to very common marketing tools and because it is very often that customers meets more promo teams during their shopping, it was necessary to distinguish the Sommersby tasting event differently than just by using an original promo table. For this reason, there was realized a competition for iPhone 5. „Although the Sommersby beverages are being sold in two flavours for the first year, the campaign was very positive and had an influence on sales increase. We will realise it again,“ Ing. Josef Krouhlík, Off-trade Communication Manager of Budějovický Budvar – distributor of the traditional Danish brand Sommersby, commented the success.

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Dago s.r.o.
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