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Pinterest bits
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Pinterest bits
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
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In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on…
Introduction into the mixology in a MAKRO store
Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…
Orion lures into the world of confectionery using a chocolate flood
The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
https://www.pinterest.com/dagoPOPagency/o…
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally two and a half thousand litres of this beverage was drank. The main objective of the campaign was to find a non-traditional element that would make customers to taste and then buy, but also to communicate towards customers the main attributes of the Sommersby brand: natural, honest, farmer style.
The selected promo table design and the overall image of the promo event evokes the natural, honest and farmer style and so it brings an atmosphere connected to the Sommersby brand and products to the sales area. Since tasting events belong to very common marketing tools and because it is very often that customers meets more promo teams during their shopping, it was necessary to distinguish the Sommersby tasting event differently than just by using an original promo table. For this reason, there was realized a competition for iPhone 5. „Although the Sommersby beverages are being sold in two flavours for the first year, the campaign was very positive and had an influence on sales increase. We will realise it again,“ Ing. Josef Krouhlík, Off-trade Communication Manager of Budějovický Budvar – distributor of the traditional Danish brand Sommersby, commented the success.
