Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve… Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term… Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav… In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w… ] And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme. 25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority. Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty… In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab… In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
We support children and seniors
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Gold at POPAI Awards Paris with Kofola
Fresh Pinterest goodies
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Euroshop 2017 through the eyes of DAGO team
Orion creates Easter atmosphere in stores
SUSTAINABILITY COMES TO THE FORE IN RETAIL – CLIENTS DEAL WITH MATERIALS AND POS DESIGN
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Sustainability has been a key issue in recent months. Most Dago clients deal with materials, type of printing, and overall design. They want to know the certificates and present sustainability, for example for chains, as a great benefit for the actual placement of displays or individual exhibitions.
But what is the reality? For example, we have recently realized cardboard displays by offset printing. The advantage is that laminating prints on cardboard prolong the life cycle of the displays themselves, supporting their stability. However, the price of such a display is high and we can certainly not talk about the topic of ecology just because of the colors used.
Many companies in the Czech Republic have learned to print a more economical version of printing on UV prints, but their disadvantage is that the print smells bad, it is not ecological, it breaks during creasing and we can´t talk about the POS carrier being premium. But they are cheap! We can see these POSs in most hypermarkets.
As time goes on, the cardboard gets a new touch. FSC certified materials are being used. This certificate guarantees to customers that the wood comes from carefully managed forests. For forest owners, it is a prestigious award for nature-friendly forest management. At the same time, printing with an impact on the environment is also being solved. Dago uses the latest generation of Durst printing. Its advantage is printing with water-based inks, which do not smell. Such print is very hard and thus prolongs the life cycle of the display itself. In practice, this means that it is not necessary to produce many displays for the same stores, but the display can be supplemented, rebranded, or possibly further modified.
Instead of permanent solutions, honeycombs began to be used. It is a very hard cardboard, from which it is possible to realize shop-in-shops or stable displays. It has a long life cycle, it is cheaper than, for example, an all-wood display and provides customers with similar benefits as in the case of a permanent display.
We are experiencing a similar issue in the field of plastic materials and wood. Some of the plastic materials have a PVC-free certificate, which guarantees that they do not contain harmful substances. Recycled materials, which represent a new era in sustainability, are being often used. Printing on these materials is also changing, in favour of latex or water-based paints.
Although in the past submitters did not rely on the technologies, materials used, or the design itself, today we are entering a new era and the topics of sustainability and ecology are absolutely crucial in production. Personally, I am glad that displays that have been printed with UV technology, which I consider completely unsuitable for the FMCG segment, are disappearing from the market. I look forward to seeing many new, fully ecological realizations in the future, which Dago fundamentally supports.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY