SK
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
Sustainability comes to fore in retail – clients deak with materials and POS design
But what is the reality? For example, we have recently realized cardboard displays by offset printing. The advantage is that laminating prints on cardboard prolong the life cycle of the displays themselves, supporting their stability. However, the price of such a display is high and we can certainly not talk about the topic of ecology just because of the colors used.
Many companies in the Czech Republic have learned to print a more economical version of printing on UV prints, but their disadvantage is that the print smells bad, it is not ecological, it breaks during creasing and we can´t talk about the POS carrier being premium. But they are cheap! We can see these POSs in most hypermarkets.
As time goes on, the cardboard gets a new touch. FSC certified materials are being used. This certificate guarantees to customers that the wood comes from carefully managed forests. For forest owners, it is a prestigious award for nature-friendly forest management. At the same time, printing with an impact on the environment is also being solved. Dago uses the latest-generation Durst printing, the advantage of which is printing with water-based inks that do not smell. Such print is very hard and thus prolongs the life cycle of the display itself. In practice, this means that it is not necessary to produce many displays for the same stores, but the display can be supplemented, rebranded, or possibly further modified.
Instead of permanent solutions, honeycombs began to be used. It is a very hard cardboard, from which it is possible to realize shop-in-shops or stable displays. It has a long life cycle, it is cheaper than, for example, an all-wood display and provides customers with similar benefits as in the case of a permanent display.
We are experiencing a similar issue in the field of plastic materials and wood. Some of the plastic materials have a PVC free certificate, which guarantees that they do not contain harmful substances. Recycled materials, which represent a new era in sustainability, are being often used. Printing on these materials is also changing, in favour of latex or water-based prints.
Although in the past the contracting authorities did not rely on the technologies, materials used or the design itself, today we are entering a new era and the topics of sustainability and ecology are absolutely crucial in production. Personally, I am glad that displays that have been printed with UV technology, which I consider completely unsuitable for the FMCG segment, are disappearing from the market. I look forward to seeing many new, fully ecological realizations in the future, which Dago fundamentally supports.
Marek Končitík
Marketing and Business Director, Dago s.r.o.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
