SK
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
The producer and distributor of Cappy juices, the company Coca-Cola HBC Česko a Slovensko, s.r.o., with its Channel Development Manager Martin Zelený being in charge of this project, has set its goal of expanding brand awareness using the new display. He also wanted to promote sales.
The main communication line is hiding within a combination of displayed juices, fruits and pastries that are supposed to evoke the atmosphere of breakfast and remind that the first meal of the day includes not only coffee or tea, but also fruit juice. “The key visual on the left side of the end cap impresses shoppers with its slogan ‘Start your day with taste!’. The slogan appeals to customers directly and encourages them to buy products for a specific occasion,” describes our Project Manager, Jan Slabý.
As to the used materials, the end cap is made mostly of laminated boards and plastic elements. At the bottom of the end cap on the right side, there is a small practical refrigerator, which allows you to take a chilled drink for immediate consumption. Passers-by will undoubtedly appreciate this during the hot summer months.
The end cap is also decorated with flowers on the top shelf and stylish light bulbs that hang down from the top panel. “While being trivialities at first glance, these details are helpful, as they effectively create a friendly atmosphere and increase the chance that the customer will approach the display, start considering the goods and then buy it. The overall premium design of the display also supports the perceived quality of the displayed products and brands, “adds Jan Slabý.
Currently, this permanent end cap attracts shoppers in Prague Tesco store. Depending on how shoppers will like it, we may also produce it in other designs.
Your Dago team
