SK
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
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The Dago agency took care of the unmissable entry of Natura into the Slovak market
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Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
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Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
The producer and distributor of Cappy juices, the company Coca-Cola HBC Česko a Slovensko, s.r.o., with its Channel Development Manager Martin Zelený being in charge of this project, has set its goal of expanding brand awareness using the new display. He also wanted to promote sales.
The main communication line is hiding within a combination of displayed juices, fruits and pastries that are supposed to evoke the atmosphere of breakfast and remind that the first meal of the day includes not only coffee or tea, but also fruit juice. “The key visual on the left side of the end cap impresses shoppers with its slogan ‘Start your day with taste!’. The slogan appeals to customers directly and encourages them to buy products for a specific occasion,” describes our Project Manager, Jan Slabý.
As to the used materials, the end cap is made mostly of laminated boards and plastic elements. At the bottom of the end cap on the right side, there is a small practical refrigerator, which allows you to take a chilled drink for immediate consumption. Passers-by will undoubtedly appreciate this during the hot summer months.
The end cap is also decorated with flowers on the top shelf and stylish light bulbs that hang down from the top panel. “While being trivialities at first glance, these details are helpful, as they effectively create a friendly atmosphere and increase the chance that the customer will approach the display, start considering the goods and then buy it. The overall premium design of the display also supports the perceived quality of the displayed products and brands, “adds Jan Slabý.
Currently, this permanent end cap attracts shoppers in Prague Tesco store. Depending on how shoppers will like it, we may also produce it in other designs.
Your Dago team
