SK
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
The producer and distributor of Cappy juices, the company Coca-Cola HBC Česko a Slovensko, s.r.o., with its Channel Development Manager Martin Zelený being in charge of this project, has set its goal of expanding brand awareness using the new display. He also wanted to promote sales.
The main communication line is hiding within a combination of displayed juices, fruits and pastries that are supposed to evoke the atmosphere of breakfast and remind that the first meal of the day includes not only coffee or tea, but also fruit juice. “The key visual on the left side of the end cap impresses shoppers with its slogan ‘Start your day with taste!’. The slogan appeals to customers directly and encourages them to buy products for a specific occasion,” describes our Project Manager, Jan Slabý.
As to the used materials, the end cap is made mostly of laminated boards and plastic elements. At the bottom of the end cap on the right side, there is a small practical refrigerator, which allows you to take a chilled drink for immediate consumption. Passers-by will undoubtedly appreciate this during the hot summer months.
The end cap is also decorated with flowers on the top shelf and stylish light bulbs that hang down from the top panel. “While being trivialities at first glance, these details are helpful, as they effectively create a friendly atmosphere and increase the chance that the customer will approach the display, start considering the goods and then buy it. The overall premium design of the display also supports the perceived quality of the displayed products and brands, “adds Jan Slabý.
Currently, this permanent end cap attracts shoppers in Prague Tesco store. Depending on how shoppers will like it, we may also produce it in other designs.
Your Dago team
